{"id":945,"date":"2019-10-20T13:57:05","date_gmt":"2019-10-20T11:57:05","guid":{"rendered":"https:\/\/2019.marseille.wordcamp.org\/?post_type=wcb_speaker&#038;p=945"},"modified":"2019-10-29T14:07:25","modified_gmt":"2019-10-29T13:07:25","slug":"nicolas-mercatili","status":"publish","type":"wcb_speaker","link":"https:\/\/marseille.wordcamp.org\/2019\/speaker\/nicolas-mercatili\/","title":{"rendered":"Nicolas MERCATILI"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Optimiser le SEO et la transformation de son e-commerce <\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"274\" src=\"https:\/\/2019.marseille.wordcamp.org\/files\/2019\/10\/creanico.jpg\" alt=\"\" class=\"wp-image-1365\" srcset=\"https:\/\/marseille.wordcamp.org\/2019\/files\/2019\/10\/creanico.jpg 640w, https:\/\/marseille.wordcamp.org\/2019\/files\/2019\/10\/creanico-300x128.jpg 300w, https:\/\/marseille.wordcamp.org\/2019\/files\/2019\/10\/creanico-500x214.jpg 500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p><strong>Conf\u00e9rence de 45 minutes + 10 minutes de questions\/r\u00e9ponses.<\/strong><\/p>\n\n\n\n<p>Le SEO, c\u2019est tout simplement comprendre comment fonctionnent les moteurs de recherches, et leur proposer ce qui pourrait \u00eatre le plus pertinent pour mieux se positionner dans les r\u00e9sultats de recherche. La transformation, c\u2019est tout mettre en place pour rassurer l\u2019internaute et l\u2019envoyer le plus rapidement possible au paiement, cela passe par du copywriting, de l\u2019UX, de la r\u00e9assurance, de la preuve sociale, de l\u2019expertise\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimiser le SEO et la transformation de son e-commerce Conf\u00e9rence de 45 minutes + 10 minutes de questions\/r\u00e9ponses. Le SEO, c\u2019est tout simplement comprendre comment fonctionnent les moteurs de recherches, et leur proposer ce qui pourrait \u00eatre le plus pertinent pour mieux se positionner dans les r\u00e9sultats de recherche. La transformation, c\u2019est tout mettre en &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/marseille.wordcamp.org\/2019\/speaker\/nicolas-mercatili\/\" class=\"more-link\">Continuer la lecture <span class=\"screen-reader-text\"> \u00ab\u00a0Nicolas MERCATILI\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11478145,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-945","wcb_speaker","type-wcb_speaker","status-publish","hentry","entry"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/11478145"}],"replies":[{"embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=945"}],"version-history":[{"count":5,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/945\/revisions"}],"predecessor-version":[{"id":1366,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/945\/revisions\/1366"}],"sessions":[{"embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1481?_embed=1&context=view"},{"embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/981?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=945"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/speaker_group?post=945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}