{"id":997,"date":"2019-10-20T14:31:21","date_gmt":"2019-10-20T12:31:21","guid":{"rendered":"https:\/\/2019.marseille.wordcamp.org\/?post_type=wcb_session&#038;p=997"},"modified":"2019-10-23T22:42:20","modified_gmt":"2019-10-23T20:42:20","slug":"comment-reussir-sa-strategie-de-content-marketing","status":"publish","type":"wcb_session","link":"https:\/\/marseille.wordcamp.org\/2019\/session\/comment-reussir-sa-strategie-de-content-marketing\/","title":{"rendered":"Comment r\u00e9ussir sa strat\u00e9gie de content marketing ?"},"content":{"rendered":"\n<p><strong>Conf\u00e9rence de 30 minutes + 10 minutes de questions\/r\u00e9ponses.<\/strong><\/p>\n\n\n\n<p>La conf\u00e9rence r\u00e9pondra \u00e0 la probl\u00e9matique suivante : comment cr\u00e9er une strat\u00e9gie de content marketing efficace ? L&rsquo;objectif est de montrer comment un contenu qualitatif peut devenir une arme marketing redoutable sur le web. Quel contenu montrer ? Comment trouver le ton adapt\u00e9 \u00e0 la cible ? Comment cr\u00e9er un contenu agr\u00e9able, bon pour le r\u00e9f\u00e9rencement et vendeur ? Comment exister face \u00e0 des milliards de contenus ? etc etc&#8230; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conf\u00e9rence de 30 minutes + 10 minutes de questions\/r\u00e9ponses. La conf\u00e9rence r\u00e9pondra \u00e0 la probl\u00e9matique suivante : comment cr\u00e9er une strat\u00e9gie de content marketing efficace ? L&rsquo;objectif est de montrer comment un contenu qualitatif peut devenir une arme marketing redoutable sur le web. Quel contenu montrer ? Comment trouver le ton adapt\u00e9 \u00e0 la cible &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/marseille.wordcamp.org\/2019\/session\/comment-reussir-sa-strategie-de-content-marketing\/\" class=\"more-link\">Continuer la lecture <span class=\"screen-reader-text\"> \u00ab\u00a0Comment r\u00e9ussir sa strat\u00e9gie de content marketing ?\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11478145,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1575045000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[953],"footnotes":""},"session_track":[41],"session_category":[],"class_list":["post-997","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorium","entry"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"29\/11\/2019","time":"17:30"},"session_speakers":[{"id":"953","slug":"belinda-tempier","name":"Belinda TEMPIER","link":"https:\/\/marseille.wordcamp.org\/2019\/speaker\/belinda-tempier\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/11478145"}],"version-history":[{"count":3,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/997\/revisions"}],"predecessor-version":[{"id":1171,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/997\/revisions\/1171"}],"speakers":[{"embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/953"}],"wp:attachment":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=997"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=997"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}