{"id":981,"date":"2019-10-20T14:16:42","date_gmt":"2019-10-20T12:16:42","guid":{"rendered":"https:\/\/2019.marseille.wordcamp.org\/?post_type=wcb_session&#038;p=981"},"modified":"2019-10-23T22:31:42","modified_gmt":"2019-10-23T20:31:42","slug":"optimiser-le-seo-et-la-transformation-de-son-e-commerce","status":"publish","type":"wcb_session","link":"https:\/\/marseille.wordcamp.org\/2019\/session\/optimiser-le-seo-et-la-transformation-de-son-e-commerce\/","title":{"rendered":"Optimiser le SEO et la transformation de son e-commerce"},"content":{"rendered":"\n<p><strong>Conf\u00e9rence de 45 minutes + 10 minutes de questions\/r\u00e9ponses.<\/strong><\/p>\n\n\n\n<p>Le SEO, c\u2019est tout simplement comprendre comment fonctionnent les moteurs de recherches, et leur proposer ce qui pourrait \u00eatre le plus pertinent pour mieux se positionner dans les r\u00e9sultats de recherche. La transformation, c&rsquo;est tout mettre en place pour rassurer l&rsquo;internaute et l&rsquo;envoyer le plus rapidement possible au paiement, cela passe par du  copywriting, de l&rsquo;UX, de la r\u00e9assurance, de la preuve sociale, de l&rsquo;expertise\u2026 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conf\u00e9rence de 45 minutes + 10 minutes de questions\/r\u00e9ponses. Le SEO, c\u2019est tout simplement comprendre comment fonctionnent les moteurs de recherches, et leur proposer ce qui pourrait \u00eatre le plus pertinent pour mieux se positionner dans les r\u00e9sultats de recherche. La transformation, c&rsquo;est tout mettre en place pour rassurer l&rsquo;internaute et l&rsquo;envoyer le plus rapidement &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/marseille.wordcamp.org\/2019\/session\/optimiser-le-seo-et-la-transformation-de-son-e-commerce\/\" class=\"more-link\">Continuer la lecture <span class=\"screen-reader-text\"> \u00ab\u00a0Optimiser le SEO et la transformation de son e-commerce\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11478145,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1575026100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[945],"footnotes":""},"session_track":[41],"session_category":[],"class_list":["post-981","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorium","entry"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"29\/11\/2019","time":"12:15"},"session_speakers":[{"id":"945","slug":"nicolas-mercatili","name":"Nicolas MERCATILI","link":"https:\/\/marseille.wordcamp.org\/2019\/speaker\/nicolas-mercatili\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/11478145"}],"version-history":[{"count":4,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/981\/revisions"}],"predecessor-version":[{"id":1168,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/981\/revisions\/1168"}],"speakers":[{"embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/945"}],"wp:attachment":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=981"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=981"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}