{"id":1016,"date":"2019-10-20T15:14:03","date_gmt":"2019-10-20T13:14:03","guid":{"rendered":"https:\/\/2019.marseille.wordcamp.org\/?post_type=wcb_session&#038;p=1016"},"modified":"2019-11-04T17:05:20","modified_gmt":"2019-11-04T16:05:20","slug":"comment-wordpress-fait-les-choux-gras-du-content-marketing","status":"publish","type":"wcb_session","link":"https:\/\/marseille.wordcamp.org\/2019\/session\/comment-wordpress-fait-les-choux-gras-du-content-marketing\/","title":{"rendered":"WordPress, parfait alli\u00e9 pour un plan de contenu inbound Marketing"},"content":{"rendered":"\n<p><strong>Conf\u00e9rence de 30 minutes et 10 minutes de questions\/r\u00e9ponses. <\/strong><\/p>\n\n\n\n<p>Entre conf\u00e9rence et atelier, je propose de pr\u00e9senter les atouts de WordPress en tant qu&rsquo;outil de content marketing. Tr\u00e8s souvent les organisations sont tributaires de leur service IT et web pour d\u00e9ployer des outils. Or en marketing de contenu, il arrive qu&rsquo;un projet, d&rsquo;une dur\u00e9e de 6 mois \u00e0 1 an parfois, n\u00e9cessite un outil CMS souple, efficace, \u00e0 l&rsquo;\u00e9tat de l&rsquo;art des strat\u00e9gies \u00e9ditoriales Web : publication, diffusion, partage, amplification, &#8230; <\/p>\n\n\n\n<p>Dans un second temps, je pr\u00e9senterai une m\u00e9thodologie facile, claire et concr\u00e8te pour mettre en  place un projet de content marketing sous WordPress (avec plugins et connecteurs) en \u00e9tayant les \u00e9tapes et propositions par des \u00e9tudes de cas et des chiffres concrets. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conf\u00e9rence de 30 minutes et 10 minutes de questions\/r\u00e9ponses. Entre conf\u00e9rence et atelier, je propose de pr\u00e9senter les atouts de WordPress en tant qu&rsquo;outil de content marketing. Tr\u00e8s souvent les organisations sont tributaires de leur service IT et web pour d\u00e9ployer des outils. Or en marketing de contenu, il arrive qu&rsquo;un projet, d&rsquo;une dur\u00e9e de &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/marseille.wordcamp.org\/2019\/session\/comment-wordpress-fait-les-choux-gras-du-content-marketing\/\" class=\"more-link\">Continuer la lecture <span class=\"screen-reader-text\"> \u00ab\u00a0WordPress, parfait alli\u00e9 pour un plan de contenu inbound Marketing\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11478145,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1575023400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[959],"footnotes":""},"session_track":[42],"session_category":[],"class_list":["post-1016","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-amphitheatre","entry"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"29\/11\/2019","time":"11:30"},"session_speakers":[{"id":"959","slug":"muriel-vandermeulen","name":"Muriel VANDERMEULEN","link":"https:\/\/marseille.wordcamp.org\/2019\/speaker\/muriel-vandermeulen\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/11478145"}],"version-history":[{"count":4,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1016\/revisions"}],"predecessor-version":[{"id":1440,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1016\/revisions\/1440"}],"speakers":[{"embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/959"}],"wp:attachment":[{"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1016"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1016"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/marseille.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}